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Home / News / British Marine releases 'Futures' Project Report
Home / News / British Marine releases 'Futures' Project Report

British Marine releases 'Futures' Project Report

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Published 12:45 on 26 Apr 2018

In response to the concerns of British Marine members, detailed research was undertaken to establish the facts behind perceived industry views regarding the future shape of the consumer market. With leisure boating customer numbers appearing to be declining and with fewer younger or new customers taking their place as active participants, four specific areas were researched. These were:

  • Social context of future customers
  • Statistics & Trends
  • Emerging themes
  • Benchmarking against other leisure sectors

A detailed 'Futures' report is now available to all British Marine members. This is summarised in the booklet 'Leisure Boating & Watersports - Futures' (link). A number of key recommendations and plans from the report have been agreed and will now be implemented by British Marine to ensure that suppliers and manufacturers across the leisure boating and Watersports sectors can successfully meet future demands as well as the needs of existing customers.

More detailed information on this exciting work can be found on the British Marine website here: https://www.britishmarine.co.uk/futures

Last updated 06:13 on 27 April 2018

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